Driven by these developments, 1Q23 also became the first instance since 2Q21 that Meta’s ad revenue outstripped its peers’ takings. Via AI Sandbox – an experimental product that alters text, images, and backgrounds – the company has launched other ad tools. 20% of content is AI-recommended while its Advantage+ ads are powered by machine learning. Additionally, we see AI as a TAM expander into ecommerce marketplaces and SMB customer support, but not currently in estimates.” the digital ad market in 1Q23, and should support outperformance though 2024. “We believe such investments have been the major reason for META’s outperformance vs. “We believe META is well positioned to drive higher pricing and engagement from AI investments,” Helfstein explained. So, what’s behind the rosy outlook? 2023’s buzziest trend is the simple answer. (To watch Helfstein’s track record, click here) No need to add, Helfstein’s rating stays an Outperform (i.e., Buy). The 5-star analyst believes the stock is still “highly attractive at current levels,” and recently raised his price target from $285 to $350, indicating it has room for additional growth of ~29%. With the shares having accumulated year-to-date gains of a very impressive 125%, is it time to consider a cool down period?Īu contraire says Oppenheimer’s Jason Helfstein. It’s been green shoots only this year for Meta ( NASDAQ:META), and the stock has seriously outperformed the market.

Meta etf stock forecast 2030